Builders' merchant Jewson has announced its new role as the main sponsor of the Western Football League.

The partnership, celebrated at the opening of the new Jewson Bridgwater branch on May 28th, marks a significant collaboration between the two organisations.

Formed in 1892, the Western Football League comprises 42 member clubs spanning Bristol, Cornwall, Devon, Somerset, Dorset, and parts of Gloucestershire and Wiltshire. The league's chairman, John Pool, officially unveiled the sponsorship during a ribbon-cutting ceremony at the new Bridgwater branch.

Several players from Bridgwater United FC were also in attendance to mark the occasion.

Andy Jordan, Regional Managing Director for Jewson South West said: "The Western Football League is steeped in history, and we know many of our customers support the teams within it – whether as casual fans or committed followers. When the opportunity arose to become part of that community, we jumped at the chance," he said.

"We're excited to become part of the Western Football League's story and look forward to enjoying lots of exhilarating matches together in the future," he added.

John Pool, Chairman of the Western Football League, praised Jewson's community-focused ethos, which aligns closely with the values of the league. "Jewson have a huge community ethos, which is something that sits alongside our own values as a League. Working together for the betterment of the communities our clubs represent is especially important to us as we move into a new era of possibilities," Pool said. He expressed optimism about the long-term potential of the partnership, aiming for Jewson to remain the league's brand sponsor well into the future.